Become a Member

Your Vision,
Our Focus

Optical Alliance champions the independent optometrist in an increasingly corporate-dominated landscape. As the fastest-growing group in the optometric industry, we unite visionaries to ensure tailored quality service, cutting-edge innovation, and steadfast support for every independent practice.

Strategic Partnerships

National network of independent practices
10+ Years
Helping independent optometrists to thrive
Reinvestment of income into member services
how we impact you.

Innovation to power your practice

Optical Alliance was formed with the sole intent of protecting the independent optometrist. With franchise models becoming more common, it became more difficult for the independent optometry practice to maintain its independence and remain competitive in an ever increasing corporate world. By bringing together a group of likeminded individuals, Optical Alliance has become a safety net for these optometrists and assist them to provide tailored quality service to remain competitive and relevant, Being the fastest growing group in the optometric industry, Optical Alliance is at the forefront of innovation, support and expertise for the independent optometry practice.


Supply chain efficiency and cost savings


Multichannel marketing made easy


Upskill your team anywhere, anytime


It’s the advantage of 300+ peers,
Empowering independent Optometrists

A brighter future with our membership strategy.

To deliver outstanding eye care at affordable prices to patients throughout Southern Africa in an effective, simplified and effective manner and to assist the independent optometrist to become recognized as providing outstanding personal service that is comprehensive, courteous and accountable.

Our Vision

To create an Alliance that is united and strives to put its members first to remain at the forefront of independent optometry in South Africa.

Commitment to excellence

Integrity & Reliabiltiy

Teamwork & Loyalty

Innovation & respect

Buying Power
Generating Demand
Business Operations
Innovation & Networking

Scope of the Optical Alliance

The office acts as a single point of reference for members, facilitating all facets of the independent practice needs occasionally not limited to optometry and inclusive of general business initiatives, business activities, marketing and promotions.
It's a no brainer

Join Optical Alliance Today.

  • Flexible membership options
  • Maintain your independence and brand
  • Connect and learn from your peers
  • Valuable market intelligence
  • HR and recruitment expertise
  • Marketing made easy
  • Flexible training to upskill your team
  • Optical Alliance systems to drive efficiency
Seeing the independent
Optometrist Succeed...
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